John W Jacobsen Photography

[UPDATE: The full set of images from the shoot are available here (requires Flash)]

My friends at Boulder Motorsports have been busy building a new bike for the 2010 racing season and they asked if I would like to come take some shots of it for them. Umm. Yeah! The F042 is a custom made kit bike that is truly a work of art. If you are a gear head, you can read more about it here.

I got to the shop at 6AM this morning and Brian Sharp was already hard at work re-building an engine for one of his Californian customers. I set up my gear and tried to stay out of the way as much as possible. Once Will Neville arrived to provide some creative direction and assistance, we got to work. My idea for the first two shots were that this truly is an unveiling of the great work that BMS does. I thought it would be interesting to have a silhouette and some darker, almost flirtatious images of the shape of the F042. As is normally the case, the first 15 or 20 shots were a lot of trial and error but I started dialing in the look I was going for and thanks to my trusty RadioPoppers, I was able to nail it.

Once the darker shots were done, we cranked up the lights and started getting some good product shots of the bike and some of the custom parts that BMS used to create the F042. I haven’t processed all of the images yet, but I can tell from a quick glance that I think that I was able to capture the craftsmanship of Brian and his team.

After we got done documenting the F042, I had an opportunity to ask Brian how this bike does on the track. He response: “it’s been on the podium every race we’ve entered!”. So not only does it look great it’s also a rocket on the track! It was an early start to the day and definitely more work than I would have thought, but hopefully I will be able to give Brian some ‘podium’ shots of his latest creation!

My friend Jenny stopped by the house yesterday with a box full of cupcakes. She had some new holiday flavors and needed some shots of them for her website and I was glad to oblige

We started with the boring product shots and once those were in the can, we set off to take some more creative, Christmas-themed shots to be used for her marketing materials. I was even able to coax The Marketing Queen to leave her den to help us brainstorm some ideas and set up some shots.

After Jenny packed up and left, we got to sample some of the goods. As T was finishing off one of the gingerbread cupcakes she said to me “You know, this is the only frosting I’ve ever had that compares to my mom’s”. High praise indeed. If you need some affordable treats for your next get together, give Perfect Serendipity a call!